Global eCommerce & Campaigns
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Web Designer – In house & Freelancer
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Start: Oct 2016
End: Mar 2020 -
Bodum is a global housewares brand best known for its French presses and coffee accessories.
I had the opportunity to lead a small team designing for its global eCommerce, shaping page UX, visuals, and sales assets across 11 markets.
Briefed and directed lifestyle photoshoots in close collaboration with marketing and development, and set up an Amazon webpage.
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Create and maintain a consistent premium digital presence for Bodum. Develop shopping journeys and stronger online sales across regions.
I worked in-house and as a freelancer for Bodum. I had the opportunity to lead a 2-person team to deliver high-quality design solutions with tight deadlines.
• Created briefs & budgets for lifestyle photoshoots and oversaw production & post-production stages.
• Leveraged HotJar to analyse user behaviour and optimise website functionality for increased sales.
• Spearheaded creation of Amazon Marketplace shop through research & brand representation: amazon.com/stores/bodum
• Developed more than 50 promotional assets in 11 markets, covering newsletters, website, ads & social media platforms.
Bodum brand blog & promo
The goal was to create a space where bodum could share recipes, videos and editorial content that without a sales focus. The challenge was to think of a design that would be both aesthetically appealing from an editorial standpoint whilst maintaining usability.
This project was managed by me in-house during the course of 6 months both in terms of design and development.
Photo post-production and editing
Photo post-production and editing
Photo post-production and editing